Corporate Event.

Corporate Sales Kickoff Event Ideas

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The traditional sales kickoff meeting may appear antiquated in today’s fast-paced business climate. In recent years, even if there are exciting new product upgrades to showcase, sales methods to explain, and techniques to implement, businesses prefer to disregard this sales event because they consider it a waste of time and money.

Well, hopefully, we can convince you otherwise. As everyone knows, information is king. And that adage rings truer in no other field than sales. If you want to make a good impression on a potential client or close a sale quickly, it helps to be well-versed in your product and how it can help your target market. However, the acquisition of such expertise is complex.

Keep in mind that customers nowadays have higher standards. Thus, forward-thinking businesses are spending time and resources training sales staff and equipping them with processes, resources, and creative activities that will sway the opinions of discerning customers.

However, before dismissing the notion, let’s look at the benefits and possible sales kickoff event ideas to consider.

What Is a Sales Kickoff

An SKO, or sales kickoff, is an annual event for the entire sales team. An SKO’s purpose is to provide your sales staff with the knowledge and tools they’ll need to do well in the future year and promote collaboration and understanding amongst departments. This is achieved through a combination of motivational and instructional materials. Traditional team kickoff meetings and events occur in the first few weeks of the fiscal year and may happen in person or virtually.

Fundamentals of an Effective Sales Kickoff


Whether it’s a new piece of technology, a new sales organizational structure, an updated product, revised sales methods, or anything else, most businesses employ SKOs to implement these massive changes. The significance of these improvements and the benefits to the firm should be communicated by the inspirational elements and sales kickoff themes you choose. Motivating details assist in coordinating efforts toward future corporate objectives.


The most crucial part of every SKO is the educational sessions. Though it’s tempting to cram as much helpful information into sales training as possible, it’s more effective to zero in on the most pressing needs of your sales force and helps them develop those skills. That requires becoming meticulous in your sales kickoff agenda and personalizing information for salespeople based on location, job function, and types of customers. This makes sure the information your salespeople learn is easily digestible, practical, and engaging.


Remember that a sales kickoff event aims to inspire your sales staff as much as it is to inform them. Sales kickoffs are not complete without a proper celebration. The opportunity to have your complete sales team in one room together doesn’t happen often. That’s why your SKO is such a great opportunity to celebrate the year’s accomplishments, reward the team’s best achievers, foster camaraderie, and have some fun through team-building activities.

Corporate Sales Kickoff Event Ideas

1. The Top Performers’ Award Ceremony

Plaque-awarding ceremony.

Recognizing and rewarding top achievers with awards at every sales kickoff event is crucial. Award ceremonies are a great way to recognize formally and celebrate the accomplishments of highly productive employees while also providing a solid drive for future success.

2. Team Storytelling

The company encourages its employees to reflect on how they have grown because of a recent challenge or achievement. A fun way to get your team thinking creatively is to have them create a cover for a fictitious magazine that celebrates a project, commercial success, or individual achievement. It’s recommended that you allot at least half an hour of your launch meeting for these types of creative activities. By working together to create these narratives, your team will be better able to anticipate future successes, encourage one another, and plot out greater accomplishments in the following months.

3. Fun Icebreakers

A group of men and women engaged in a discussion.

The purpose of an icebreaker is to get the crowd comfortable with one another and engaged in the upcoming event. Playing games beforehand might help your attendees relax and have fun during the hectic pace of an event. Using an icebreaker before a networking event or business meeting can help get people talking and break down any initial barriers.

4. Goal-Setting Lectures

You can help your sales team achieve their maximum potential if you learn what drives them. During the sales kickoff, you can give a lecture to help everyone set concrete, attainable goals. In this exercise, your staff members can outline their most important professional and personal objectives, as well as the significance of achieving those objectives to them. Your team members are more likely to succeed in achieving their goals if you monitor their development and offer them direction and new challenges throughout the year.

5. Team-Building Games

Team-building games.

These team games during the sales kickoff event will stimulate discussion (and, in some cases, physical activity) among workers and contribute to a more positive work environment. Here are some suggestions you can try:

  • Office Charades – It is a game in which a team leader compiles a list of common office activities and occurrences on slips of paper. Players then play out the scenarios while their teammates try to determine what they’re seeing. Depending on your line of work, you might use scenarios like brewing coffee or a computer crashing.
  • Two Lies and One Truth – It is an excellent method to learn more about the people you interact with regularly. Get everyone to jot down two intriguing truths about themselves and one lie. Then, have them try to figure out which is which.
  • Win, Lose, or Draw – Create a list of topics participants can draw, such as a slogan, a celebrity, or a company icon. Put everyone into two teams, and have one member from each team draw an identical object on the board at a time. The team with the first correct guess wins.
  • Cup Stack Relay – Everyone in the office must have some hidden talent for the cup stacking relay. Have a competition to see who can stack the most red cups in a minute or match the stacks to a predetermined design.


Whether online or in person, your sales kickoff meeting is a chance to bring your team together, promote team spirit, and provide everyone with the knowledge and skills they’ll need to succeed in today’s competitive market. If you think you don’t have the time or resources to take advantage of these sales kickoff event ideas, you’re missing out.

Remember that exceptional companies invest in their people as much as they do in their equipment, and a sales kickoff is an excellent way to show your support for your sales representatives.

Have a successful sales kickoff event this year with Black Mountain Limo.

Kickstart the year with a fresh perspective and positive sales outlook. Keep everything organized for this event, from the theme to the sales kickoff event ideas and logistics, such as food, accommodation, and transportation from Denver airport to Beaver Creek. Make it a hassle-free event that everyone raves out for years to come. Call us now and book a schedule.

About the Author

Worth Parker
Worth Parker

at the University of Colorado—graduated class of '04. Worth moved to Breckenridge in 2005 and has lived in the area since. He has been in the mountain resort passenger transportation industry since 2005 and started Black Mountain Limo in 2016.

He enjoys outdoor activities, including skiing, snowboarding, mountain biking, whitewater rafting, and kayaking. Worth has worked as a professional raft guide in the summer for the past 15 years. He currently lives in Frisco with his wife, Jessica, and two daughters—Emerson, five years old, and Coralynn, two years old.

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